FloydFest 17: The Hip Abduction
Floydfest wanted to showcase the musical aspects of the festival by capturing an exciting live performance. It was important to include not only the on-stage performance, but show some personality of the band and to highlight the crowd’s response.
Swift has unique skills to shoot video in almost all conditions. Camping, rain, dust, short time schedules, run and gun, you name it. We saw it at Floydfest and shot in it all.
Swift reached out to the band weeks prior to the festival to coordinate the shoot. Swift met with the band the morning of the performance to share the shot list and prepare. Swift was able to listen to ideas given by band members and incorporate their ideas into the final product.
In 60 days, the video was viewed by almost 10,000 people organically. Through partnership with Swift and each other, The Hip Abduction and Floydfest increased the awareness and loyalty of their brands.